“Feeding the Planet, Energy for Life” was the guiding theme of Expo 2015 in Milan. The German Pavilion, titled “Fields of Ideas”, interpreted this theme by presenting Germany as a vibrant, fertile landscape full of innovative ideas for the future of food.
The pavilion conveyed the importance of a responsible relationship with nature to ensure food security and encouraged visitors to actively engage with the exhibition.
The architecture, designed as a gently rising landscape, reflects German fields and rural scenery. Key design elements are stylized plants emerging from the exhibition as “seeds of ideas” and unfolding into a leafy canopy. Visitors could explore the “Fields of Ideas” in two ways: by walking across the freely accessible landscape level or by entering the thematic exhibition inside the pavilion, which addressed food, food production and consumption in urban environments.